CAJ | 학술논문

杭州消费者的食品安全风险认知总体上偏离了实际风险水平，消费者忽视各类食品的安全风险，夸大各类食品危害因素的风险程度。消费者食品安全风险认知还表现出了显著的矛盾性，在蔬菜农药残留问题上，安全性评价和风险性评价出现了正相关的情况。影响杭州消费者食品安全风险认知的主要因素是“失去控制”，次要因素为“严重后果”和“政府失职”，人口统计特征变量对食品安全风险认知有显著影响。
항주소비자적식품안전풍험인지총체상편리료실제풍험수평，소비자홀시각류식품적안전풍험，과대각류식품위해인소적풍험정도。소비자식품안전풍험인지환표현출료현저적모순성，재소채농약잔류문제상，안전성평개화풍험성평개출현료정상관적정황。영향항주소비자식품안전풍험인지적주요인소시“실거공제”，차요인소위“엄중후과”화“정부실직”，인구통계특정변량대식품안전풍험인지유현저영향。
Domestic consumers always overlook the safety risk of day-to-day consumed foods while exaggerate the risk of hazardous factors. There is a contrary phenomenon that perceived risk of fresh vegetable positively relates to the safety perception. Through factor analysis, we determine that three underlying factors affect risk pereeptions, i.e. out of control, serious consequence, and government＇s breach of duty. This implies that food safety risk perception of the Chinese is quite different from the Westerners in nature, whose risk perception is primarily determined by dread and unfamiliarity.