CAJ | 학술논문

广交会更名转型将对广交会的功能产生影响，直接促进广州商贸流通业的繁荣和发展，产生更大的拉动和辐射作用。鉴于目前广州会展业无序竞争较严重、市场经营模式不突出、会展环境弱化、服务营销滞后、知识产权纠纷上升等问题，广州应利用转型契机和广交会的名牌效应建立会展品牌、扩大广州在全国和世界的影响力、联动发展现代化批发市场和新型的会展服务业、组建大型会展组织、市场化和合作化模式办展等，加强政府的引导和支持作用。
엄교회경명전형장대엄교회적공능산생영향，직접촉진엄주상무류통업적번영화발전，산생경대적랍동화복사작용。감우목전엄주회전업무서경쟁교엄중、시장경영모식불돌출、회전배경약화、복무영소체후、지식산권규분상승등문제，엄주응이용전형계궤화엄교회적명패효응건립회전품패、확대엄주재전국화세계적영향력、련동발전현대화비발시장화신형적회전복무업、조건대형회전조직、시장화화합작화모식판전등，가강정부적인도화지지작용。
The renaming and transformation of Canton Fair will exert great impact on its function, directly driving the prosperity and progress of its local business circulation with a large radiant effect. In view of the serious problems of tangled competition, blurry operative mode, weak exhibition environment, lagged service marketing, and ascending dissension in intellective property right, this paper puts forward some strategic points of view on how to expand Guangzhou＇ s nation-and-world-wide influences based on Canton Fair＇ s brand and reputation, how to modernize the wholesale market and new exhibition industry by grasping the chance of transformation, and how to establish a large-scale, corporative and market-guided organization by strengthening the directive and supportive role of the government.