金融理论与实践
金融理論與實踐
금융이론여실천
Financial Theory and Practice
2008年
8期
66~68
,共null页
供应链融资 营销策略 融资模式
供應鏈融資 營銷策略 融資模式
공응련융자 영소책략 융자모식
Banks; Supply Chain Financing; Marketing Strategy
供应链融资逐渐成为银行贸易融资市场与产品的主流,其发展的动力来自宏观和微观层面。本文通过分析,展示了产品营销的五大特点,即:专业交叉的复合型营销团队、物流资金流信息流协同运行、客户满意度具有群体性、创新是竞争发展原动力、特定风险认识与防范。
供應鏈融資逐漸成為銀行貿易融資市場與產品的主流,其髮展的動力來自宏觀和微觀層麵。本文通過分析,展示瞭產品營銷的五大特點,即:專業交扠的複閤型營銷糰隊、物流資金流信息流協同運行、客戶滿意度具有群體性、創新是競爭髮展原動力、特定風險認識與防範。
공응련융자축점성위은행무역융자시장여산품적주류,기발전적동력래자굉관화미관층면。본문통과분석,전시료산품영소적오대특점,즉:전업교차적복합형영소단대、물류자금류신식류협동운행、객호만의도구유군체성、창신시경쟁발전원동력、특정풍험인식여방범。
Supply chain financing is becoming the mainstream of trade financing market of commercial banks, and its development has macroscopital and microscopital impetus. By analyzing financing mode and its products, five characteristics of marketing by supply chain financing are summarized in this paper.