CAJ | 학술논문

本文以湖南武陵源世界自然遗产地为研究对象，通过游客问卷调查，以便利抽样的方式探讨游客社会经济背景因素对游客旅游解说需求（解说媒体偏好与解说主题兴趣）的影响，以指导武陵源世界自然遗产地经营管理者对未来解说规划的制定与实施。研究发现，在解说媒体选择上，游客偏好于带队解说、定点解说与咨询服务等人员解说方式，游客性别、年龄、教育程度、职业、婚姻与居住地对解说媒体的偏好有显著差异；在解说主题选择上，游客对森林、植物、动物、地质等较有兴趣，游客性别、年龄、教育程度、职业、婚姻对解说主题的兴趣也有显著的差异。
본문이호남무릉원세계자연유산지위연구대상，통과유객문권조사，이편리추양적방식탐토유객사회경제배경인소대유객여유해설수구（해설매체편호여해설주제흥취）적영향，이지도무릉원세계자연유산지경영관리자대미래해설규화적제정여실시。연구발현，재해설매체선택상，유객편호우대대해설、정점해설여자순복무등인원해설방식，유객성별、년령、교육정도、직업、혼인여거주지대해설매체적편호유현저차이；재해설주제선택상，유객대삼림、식물、동물、지질등교유흥취，유객성별、년령、교육정도、직업、혼인대해설주제적흥취야유현저적차이。
The paper intends to explore the relationship between visitors＇ social-economic factors and their interpretive demands in Wulingyuan World Natural Heritage Site to guide the planning and application of interpretive service for the manager in the future. The results demonstrate that the ranking orders of visitors preference for interpretive media are as follows ： guided walk, on-site interpretation and information service. Statistical analysis shows that visitors＇ preference for interpretive media are distinctly different in terms of their gender, age, educational background, occupation, marital status and places of residence. As for the ranking orders of visitors＇ interest in interpretive topics, the sequences are forest, plants, animals and geology. The results find that visitors＇ gender, age, educational background, occupation and marital status are associated with their interests of topic variables.