CAJ | 학술논문

中国手机电视业务的出现，加剧了手机发挥效用的环境条件的复杂性。当前中国手机电视运营遇到的问题主要有政策管制缺位及政策支持不力、手机电视接收终端技术不成熟、受众享用成本高、手机电视服务市场缺乏成熟的合作模式、手机电视节目内容严重匮乏、公共手机电视缺位等。政府应对手机电视业务给予政策支持。政府发展公共手机电视，市场发展商业性手机电视，并从传输网络、电视内容、收费模式等方面提出手机电视运营模式的发展方向。
중국수궤전시업무적출현，가극료수궤발휘효용적배경조건적복잡성。당전중국수궤전시운영우도적문제주요유정책관제결위급정책지지불력、수궤전시접수종단기술불성숙、수음향용성본고、수궤전시복무시장결핍성숙적합작모식、수궤전시절목내용엄중궤핍、공공수궤전시결위등。정부응대수궤전시업무급여정책지지。정부발전공공수궤전시，시장발전상업성수궤전시，병종전수망락、전시내용、수비모식등방면제출수궤전시운영모식적발전방향。
The mobile TV market in China are experiencing difficuh position, which are absence of rules from government and inefficiency in policy, immaturity of receiving terminals, the high cost facing the audience, lack of the effective cooperation between different groups in TV service market, overemphasis on the market rather than public service one, and the shortage of abundant content shown on it. The government should give the policy support to the mobile TV operation. The government develops the public mobile TV and the market develops the commercial mobile TV.