CAJ | 학술논문

本文针对青海互助土族民俗旅游的开发现状，采取实地踏查法、问卷访问等方法进行调查分析，并采用SWOT分析法分析了土族民俗旅游开发的优势、弱势、机遇与挑战；分析阐述了土族民俗旅游给当地经济带来的影响，提出了构建互助土乡民俗风情旅游区的旅游发展思路；其发展模式是：建立主题鲜明的土族文化旅游区；利用节会集中展示土族文化旅游资源；建立土族文化博物馆；利用研讨会挖掘土族文化旅游资源内涵。
본문침대청해호조토족민속여유적개발현상，채취실지답사법、문권방문등방법진행조사분석，병채용SWOT분석법분석료토족민속여유개발적우세、약세、궤우여도전；분석천술료토족민속여유급당지경제대래적영향，제출료구건호조토향민속풍정여유구적여유발전사로；기발전모식시：건립주제선명적토족문화여유구；이용절회집중전시토족문화여유자원；건립토족문화박물관；이용연토회알굴토족문화여유자원내함。
Aiming at the developing situation of Huzhu Tu minority tourism industry, the investigation and analysis have been carried out by questionnaire from tourist and investigation at local area; meanwhile, the tourism developing advantage and disadvantage, chance and challenge are analyzed by using SWTO analysis. The impact of this tourism to local economy is described. Some developing idea on Huzhu folk - custom tourism has been put forward. The dev, eloping model should be that： setting up Tu minority culture tourism area where have obvious Tu minority character, laying out Tu minority tourism resource by using festival, building Tu minority culture museum ; the meaning of Tu minority tourism resource should be developed by seminar.