CAJ | 학술논문

会展旅游已被国际旅游界誉为“旅游业皇冠上的明珠”。郑州发展会展旅游具有天时、地利、人和等方面的有利条件，但仍存在认识落后、体制不健全等问题；政府应在更新观念转变角色、健全体制加强监管的同时，加大硬件软件建设力度，抓好品牌营销，打造好“中部会展旅游之都”、“中国会展名城”的品牌。
회전여유이피국제여유계예위“여유업황관상적명주”。정주발전회전여유구유천시、지리、인화등방면적유리조건，단잉존재인식락후、체제불건전등문제；정부응재경신관념전변각색、건전체제가강감관적동시，가대경건연건건설력도，조호품패영소，타조호“중부회전여유지도”、“중국회전명성”적품패。
MICE Tourism has been called ＂the pearl of tourism crown＂ by the international tourism sector. Zhengzhou MICE Tourism has favorable conditions in time, place and the solidarity and cooperation of people, etc. But there are some problemes with it, such as backward recognizing, imperfect systems, and so on. Government should update their concepts in the changing role of the sound system at the same time strengthen the regulation and increase the intensity of hardware and software building, do a good job for brand marketing, and create the brands of ＂tourism capital of the Central Conference and Exhibition＂ and＂ China Exhibition City＂.