CAJ | 학술논문

文章对我国有代表性的生态旅游景区——张家界国家森林公园游客满意度进行实证调查，从游客的个人特性、游览动机、游客对公园的预期想法与实际体验进行研究，并结合重要程度分析法与SWOT构建游客期望与满意度矩阵表。研究发现：游客个体特性不同，其游憩动机有所差异；游客的游憩动机与行前期望相关性显著；从期望与满意度矩阵表得知，张家界国家森林公园拥有机会因子14项，优势因子3项，弱点因子11项和挑战因子6项，表明张家界国家森林公园游客整体满意度一般。
문장대아국유대표성적생태여유경구——장가계국가삼림공완유객만의도진행실증조사，종유객적개인특성、유람동궤、유객대공완적예기상법여실제체험진행연구，병결합중요정도분석법여SWOT구건유객기망여만의도구진표。연구발현：유객개체특성불동，기유게동궤유소차이；유객적유게동궤여행전기망상관성현저；종기망여만의도구진표득지，장가계국가삼림공완옹유궤회인자14항，우세인자3항，약점인자11항화도전인자6항，표명장가계국가삼림공완유객정체만의도일반。
This paper carries out an empirical research on visitors＇ satisfaction with Zhangjiajie National Forest Park, a typical ecotourism attraction in China. It studies visitors＇ individual characteristics, travel motivation, expectation and real experience. It constructs a matrix between visitors＇ expectation and satisfaction based on a combination of Importance Analysis method and SWOT. The research finds that travel motivation varies due to the difference in visitors＇ individual characteristics, that there is a prominent relationship between travel motivation and expectation, and that from the matrix between visitors＇ expectation and satisfaction, Zhangjiajie National Forest Park has 14 opportunity factors, 3 strength factors, 11 weakness factors and 6 challenge factors, which indicates that the overall visitors＇ satisfaction with Zhangjiajie National Forest Park is only at an average level.