CAJ | 학술논문

高校教材市场，从组稿、出版到渠道发行，从返折扣、免费培训到科研经费支持，各个环节都充满了不正当竞争。国家将竞争机制引入教材供应采购过程，虽然对减轻学生负担、杜绝教材回扣、增加教材使用率、提升环保水平、实现高校教材供应体制的规范化和法制化有着重要作用，但对长期从事教材出版的各出版社却带来严峻的挑战。如发行渠道难以把握，低价恶性竞争激化，发行量不易掌握，低水平教材重复出版，售后服务承诺不履行等。应在遵循教材发展基本规律的基础上，建立合理科学的教材编写和出版资质制度，引进科学的教材出版招标投标模式，确立科学公开的教材选用制度，引入市场竞争机制，真正做到在确保专业资质同时的市场公平竞争。
고교교재시장，종조고、출판도거도발행，종반절구、면비배훈도과연경비지지，각개배절도충만료불정당경쟁。국가장경쟁궤제인입교재공응채구과정，수연대감경학생부담、두절교재회구、증가교재사용솔、제승배보수평、실현고교교재공응체제적규범화화법제화유착중요작용，단대장기종사교재출판적각출판사각대래엄준적도전。여발행거도난이파악，저개악성경쟁격화，발행량불역장악，저수평교재중복출판，수후복무승낙불리행등。응재준순교재발전기본규률적기출상，건립합이과학적교재편사화출판자질제도，인진과학적교재출판초표투표모식，학립과학공개적교재선용제도，인입시장경쟁궤제，진정주도재학보전업자질동시적시장공평경쟁。
College textbook market, from solicit contribution, publishing to channel issuing, from discounting, free training to research funding support , all links are full of unfair competition. In order to standardize the issuing of university teaching materials market, the state implements competitive-bidding system for the issuing of university teaching materials. Although the introduction of competition mechanism in the supply ＆ procurement process of teaching materials plays an important role in reducing the burden on students and eliminating kickbacks from teaching materials, increasing utilization, improving environmental standards and achieving the standardization and legalization of university teaching materials supply system , it has brought about severe challenges to publishers that have long been engaged in the publication of teaching materials such as difficulty in controlling distribution channels , intensification of low-priced vicious competition and difficulty in grasping circulation, low-level duplication of published materials, failure to fulfill after-sales service commitment, etc, How to follow the basic law of developing teaching materials on the basis of a reasonable scientific materials preparation and publication of qualification system, introduce a scientific textbook publishing bidding model, establish a scientific system of open selection of materials, introduce market competition mechanism, and ensure the professional qualification at the same time and introduce the fair market competition, all these should be pondered over and studied by the whole society.