CAJ | 학술논문

论述了在激烈的高等教育竞争中，新建本科院校实施品牌战略的重要性及意义，同时借鉴企业的品牌战略理论提出高校实施品牌战略的理念、内容及其特征，以此阐述新建本科院校实施品牌战略的策略，即树立大学理念、建立现代大学制度、培育大学形象。
논술료재격렬적고등교육경쟁중，신건본과원교실시품패전략적중요성급의의，동시차감기업적품패전략이론제출고교실시품패전략적이념、내용급기특정，이차천술신건본과원교실시품패전략적책략，즉수립대학이념、건립현대대학제도、배육대학형상。
The article discusses the significance and meaning of implementing brand strategy of newly-established universities in the condition of intense competition for higher education market. Using the theory of enterprises brand strategy as reference,the article explains the ideas, contents and characteristics of implementing brand strategy in universities. And it puts forward the measures to implement brand strategy of newly-established universities, namely cultivating university ideas, establishing modern university system and molding the university image.