CAJ | 학술논문

文章从博弈论角度研究了网络贸易信息的跨文化因素，重点分析完全信息静态博弈和完全信息动态博弈条件下的语言及文化选择，指出企业应根据不同的贸易发展阶段和产品特征采取不同跨文化对策，以期为从事国际电子商务的企业提供参考和服务，有效地开拓国际市场。
문장종박혁론각도연구료망락무역신식적과문화인소，중점분석완전신식정태박혁화완전신식동태박혁조건하적어언급문화선택，지출기업응근거불동적무역발전계단화산품특정채취불동과문화대책，이기위종사국제전자상무적기업제공삼고화복무，유효지개탁국제시장。
This paper, based on the game theory, analyzes the intercultural factors of network commerce information, focusing on the language and cultural choices in the condition of complete information static game and complete information dynamic game. It points out that enterprises should take different intercultural strategies according to different stages of development of trade and product features, so as to provide reference and service for the enterprises engaged in international e-business, and to help them to explore the foreign market effectively.