CAJ | 학술논문

目前国内很多针对旅游网站的研究大多是关注旅游网站的功能，网站可用性方面的研究很大程度上被忽视了。本文对此进行了探索性研究：通过采用修正的启发式评价方法，定义了用户对网站评价的基准，对489份基于5大类24个指标的调查问卷进行了分析和讨论，发现了我国内地旅游网站在可用性如内容服务形式、整体结构设计等方面存在的问题，同时给出了解决这些问题的建议和措施。
목전국내흔다침대여유망참적연구대다시관주여유망참적공능，망참가용성방면적연구흔대정도상피홀시료。본문대차진행료탐색성연구：통과채용수정적계발식평개방법，정의료용호대망참평개적기준，대489빈기우5대류24개지표적조사문권진행료분석화토론，발현료아국내지여유망참재가용성여내용복무형식、정체결구설계등방면존재적문제，동시급출료해결저사문제적건의화조시。
The existing literature on travel websites has predominately concentrated on the functionality and the issue of availability is simply neglected. This paper made an exploratory study of the availability of China-based travel websites by adopting a set of modified heuristic criteria of evaluation, and defined the evaluation benchmark of website users. Based on the result of about 489 questionnaires completed by experienced travel website users with 24 criteria grouped into 5 dimensions, the paper discussed the existing problems concerning the content, services and overall structural design, and suggested some solutions.