CAJ | 학술논문

旅游者对旅游目的地形象的认知是形象设计的基础。从黄河沿岸甘肃段的地理空间属性出发，结合地理学关于地域空间的等级层次性和地域分异规律的基本观点，探讨了旅游者形成黄河沿岸甘肃段形象的基本空间过程和规律。其中依据地理空间等级层次中的“认识链”，做了受众分析和文脉提炼；依据“背景律”和“相似律”，做了替代分析；依据地域分异性，进行了地方性文化识别定位。在此基础上，建立黄河沿岸甘肃段旅游形象系统及推出宣传口号。为业界和学界从地理空间认知的规律角度进行旅游形象设计做以铺垫。
여유자대여유목적지형상적인지시형상설계적기출。종황하연안감숙단적지리공간속성출발，결합지이학관우지역공간적등급층차성화지역분이규률적기본관점，탐토료여유자형성황하연안감숙단형상적기본공간과정화규률。기중의거지리공간등급층차중적“인식련”，주료수음분석화문맥제련；의거“배경률”화“상사률”，주료체대분석；의거지역분이성，진행료지방성문화식별정위。재차기출상，건립황하연안감숙단여유형상계통급추출선전구호。위업계화학계종지리공간인지적규률각도진행여유형상설계주이포점。
Tourism image design is based on what tourist cognitive image of destination. In this paper, based on the idea of Yellow River sides of Gansu Province as a type of geographical areas, linked with the principles of regions＇hierarchy and spatial differentiation in geography, the author tries to discuss and deduce the spatial process and rules of how tourists percept destinations. The author analyzes tourists and refines places depending on the idea of geographical area hierarchy. According to the idea of ＂context rule＂ and ＂adjacent rule＂, the author analyzes destination substitute. Based on the principles of spatial differentiation in geography, oriented-culture of places has been done. Based on these principles, the propagandizing catchwords are put forward and the tourism image systems of Yellow River sides of Gansu Province are set up. The article is expected to be a pave in order that learner and administer of tourism industry design tourism image according to regulation of geo-spatial cognition regulations.