CAJ | 학술논문

本文认为，供应链管理正在深刻地改变着企业的营销环境与营销方式，促使营销职能从企业管理的前台向后台拓展，从操作层面向战略层面转移。文章提出，在供应链管理背景下，敏捷制造能力正在代替制成品成为提升企业竞争力的关键．敏捷制造正在成为企业产品战略的有机构成，为企业更加有效地适应需求变化作出贡献；另一方面。战略层面的供应链成本优化正在代替单纯的价格战略，并为企业带来更加持续的竞争优势。供应链管理正在促使企业的营销战略发生深刻的变化。
본문인위，공응련관리정재심각지개변착기업적영소배경여영소방식，촉사영소직능종기업관리적전태향후태탁전，종조작층면향전략층면전이。문장제출，재공응련관리배경하，민첩제조능력정재대체제성품성위제승기업경쟁력적관건．민첩제조정재성위기업산품전략적유궤구성，위기업경가유효지괄응수구변화작출공헌；령일방면。전략층면적공응련성본우화정재대체단순적개격전략，병위기업대래경가지속적경쟁우세。공응련관리정재촉사기업적영소전략발생심각적변화。
The authors argue that supply chain management is having a profound influence on the environment and mode of enterprise marketing. It is promoting functions of marketing expanding from the front desk of enterprise management to the back desk, and transforming from the operational level to the strategic level. The authors put forward that, in the light of supply chain management, capacity for agile manufacturing is replacing the final products as a key factor that can be used to promote the enterprise＇s competitiveness. On the other hand, the optimization of supply chain cost is replacing the strategy of price as a key factor that can be used to bring the enterprises with sustainable competitive edge.