CAJ | 학술논문

我国高校体育赛事的商业化运作水平并不高，并没有完全摆脱资金缺乏对举办比赛的牵绊。从“疯狂三月”这一NCAA典型事件为切入点，对其“疯狂”程度做了介绍，并结合2006—2007年NCAA财务报告，深入分析了其各项收入来源及运作方式，力图从中找到适合我国高校体育赛事商业化运作的可借鉴之处，从而促进我国高校体育赛事健康发展。
아국고교체육새사적상업화운작수평병불고，병몰유완전파탈자금결핍대거판비새적견반。종“풍광삼월”저일NCAA전형사건위절입점，대기“풍광”정도주료개소，병결합2006—2007년NCAA재무보고，심입분석료기각항수입래원급운작방식，력도종중조도괄합아국고교체육새사상업화운작적가차감지처，종이촉진아국고교체육새사건강발전。
The commercial operation level of intercollegiate athletics is not so high that there is lack of funds to organize competitions in China. The paper introduces ＂March Madness ＂as a typical incident of NCAA. We can see intercollegiate athletics is also promising from its ＂Madness＂. Combined with the 2006 - 2007 NCAA financial reports, the paper analyzed the sources of its income and operation modes in order to find enlightenment of commercial operation for reference to promote healthy development of intercollegiate athletics in China.