体育学刊
體育學刊
체육학간
Journal of Physical Education
2008年
12期
33~37
,共null页
现代体育传播 传媒 “双刃剑”
現代體育傳播 傳媒 “雙刃劍”
현대체육전파 전매 “쌍인검”
modem sports communication; media; ＂twin-blade sword＂
现代体育传播是一把“双刃剑”，它在社会文化中引起的效果与反应，一方面表现为对社会文化的进步起着积极推动作用，另一方面表现为对社会文化的发展产生消极影响。减少现代体育传播的负面影响不仅要靠体育传播者、观众，也要靠政策、法规和技术的保障以及全社会的共同努力等。
現代體育傳播是一把“雙刃劍”，它在社會文化中引起的效果與反應，一方麵錶現為對社會文化的進步起著積極推動作用，另一方麵錶現為對社會文化的髮展產生消極影響。減少現代體育傳播的負麵影響不僅要靠體育傳播者、觀衆，也要靠政策、法規和技術的保障以及全社會的共同努力等。
현대체육전파시일파“쌍인검”，타재사회문화중인기적효과여반응，일방면표현위대사회문화적진보기착적겁추동작용，령일방면표현위대사회문화적발전산생소겁영향。감소현대체육전파적부면영향불부요고체육전파자、관음，야요고정책、법규화기술적보장이급전사회적공동노력등。
Modem sports communication is a ＂twin-blade sword＂. Its effects and reactions in social cultures show in its positive boosting functions on the advancement of social cultures on the one hand, and in its negative effects on the development of social cultures on the other hand. Reducing negative effects of modem sports communication depends not only on sports communicators and audience, but also on the assurance of policies, laws and technologies as well as the joint advancement and efforts of the entire society.
