林业经济问题
林業經濟問題
임업경제문제
Problems of Forestry Economics
2008年
6期
526~529
,共null页
森林公园 旅游商品 品牌体系 泉州市
森林公園 旅遊商品 品牌體繫 泉州市
삼림공완 여유상품 품패체계 천주시
forest park; tourism commodity; brand system; Quanzhou city
在对旅游商品研究文献进行综述的基础上，针对泉州市森林公园旅游商品的开发与品牌建设的现状，构建了一个由核心旅游商品、辅助旅游商品和扩张旅游商品等3个层次组成的森林旅游商品品牌体系，并提出了环境培育、品牌创新、结构优化、品牌促销和品牌管理等5方面的旅游商品名牌战略实施对策。
在對旅遊商品研究文獻進行綜述的基礎上，針對泉州市森林公園旅遊商品的開髮與品牌建設的現狀，構建瞭一箇由覈心旅遊商品、輔助旅遊商品和擴張旅遊商品等3箇層次組成的森林旅遊商品品牌體繫，併提齣瞭環境培育、品牌創新、結構優化、品牌促銷和品牌管理等5方麵的旅遊商品名牌戰略實施對策。
재대여유상품연구문헌진행종술적기출상，침대천주시삼림공완여유상품적개발여품패건설적현상，구건료일개유핵심여유상품、보조여유상품화확장여유상품등3개층차조성적삼림여유상품품패체계，병제출료배경배육、품패창신、결구우화、품패촉소화품패관리등5방면적여유상품명패전략실시대책。
Firstly, this paper reviews the domestic and foreign research literature of the tourism commodity and analyzes the present situation foundation of it in forest park in Quanzhou city. Secondly, this paper constructs a organic and comprehensive brand system for forest park in Quanzhou, including core brand, auxiliary brand and developing brand. Finally, this paper puts forward some concrete countermeasures to implement the brand strategy successfully for the development of forest tourism in Quanzhou city, which includes five aspects： environment cultivation, brand innovation, structure optimization, brand marketing and brand management.
