CAJ | 학술논문

随着经济水平和信息技术的提高，游憩商业区（Recreational Business District，RBD）已在城市旅游中迅速发展，并成为新的旅游经济增长点。在不同区域，RBD又呈现出不同的特点。长三角地区最具代表性的三处游憩商业区为：上海城隍庙／豫园RBD、南京夫子庙／秦淮河RBD及杭州清河坊RBD。三地在影响游客体验方面的共同因素为游客融入度和RBD互动参与性，两者对于游客体验的愉悦度具有直接而深刻的影响；但在具体影响程度上，三地又各有不同，其中上海城隍庙RBD大于杭州清河坊RBD，而南京夫子庙RBD则略逊。此外，三地还各自受其他不同因素的影响，如环境与服务质量、文化氛围等。而在深化RBD游客体验方面，最主要的还是从提高游客融入度和RBD互动参与性两方面入手，而提高参与性项目质量、塑造独特的主题形象和传承当地历史文脉等又是其中的有效途径。
수착경제수평화신식기술적제고，유게상업구（Recreational Business District，RBD）이재성시여유중신속발전，병성위신적여유경제증장점。재불동구역，RBD우정현출불동적특점。장삼각지구최구대표성적삼처유게상업구위：상해성황묘／예완RBD、남경부자묘／진회하RBD급항주청하방RBD。삼지재영향유객체험방면적공동인소위유객융입도화RBD호동삼여성，량자대우유객체험적유열도구유직접이심각적영향；단재구체영향정도상，삼지우각유불동，기중상해성황묘RBD대우항주청하방RBD，이남경부자묘RBD칙략손。차외，삼지환각자수기타불동인소적영향，여배경여복무질량、문화분위등。이재심화RBD유객체험방면，최주요적환시종제고유객융입도화RBD호동삼여성량방면입수，이제고삼여성항목질량、소조독특적주제형상화전승당지역사문맥등우시기중적유효도경。
With the development of economy and technology, Recreational Business District （RBD） has expanded rapidly and become a major new growth of urban tourism. There are significant differences between RBDs in different areas. In the three typical RBDs in China＇s Yangzi River Delta Area （YRDA）： City-God Temple in Shanghai, Qinghefang in Hangzhou and Confucius Temple in Nanjing, tourists＇ experiences are influenced by different specific factors. But two factors are common to all of them： tourists＇ integration degree and participation degree. Although tourists＇ experiences are influenced by the two factors to various extent in different RBDs, to improve the tourists＇ experiences, focus should still be on increasing tourists＇ integration degree and participation degree, which involves improving projects＇ quality, increasing recreational facilities, portraying a unique image and promoting local history and traditions.