CAJ | 학술논문

本文借助SPSS统计软件，运用因子分析法和方差分析法对黄兴镇社区居民的旅游影响感知及感知差异形成的驱动因素进行了实证调查研究。研究结果显示：社区居民的经济社会影响感知主要表现为对“收入水平与用途影响”、“收入方式与就业形势影响”、“就业观念与劳动特征影响”和“生活成本与经营意识影响”等4个方面的感知；不同个体特征对社区居民旅游影响感知的作用不同，家庭收入水平、参与旅游与否、居住地与旅游点的距离等因素对社区居民旅游感知差异的形成具有重要影响作用，是主要驱动因素。
본문차조SPSS통계연건，운용인자분석법화방차분석법대황흥진사구거민적여유영향감지급감지차이형성적구동인소진행료실증조사연구。연구결과현시：사구거민적경제사회영향감지주요표현위대“수입수평여용도영향”、“수입방식여취업형세영향”、“취업관념여노동특정영향”화“생활성본여경영의식영향”등4개방면적감지；불동개체특정대사구거민여유영향감지적작용불동，가정수입수평、삼여여유여부、거주지여여유점적거리등인소대사구거민여유감지차이적형성구유중요영향작용，시주요구동인소。
By applying the software of SPSS and the method of Factor Analysis and Analysis of Variance, this paper makes empirical study on the residents＇perception of tourism impact and the driving factors to the differences among tourism perception in Huangxing Town. The result shows that： the residents＇perception of tourism economic-social impact is mainly shavn in the aspects of “income level and income use impact”, “income mode and employment situation impact”, “employment concept and labor characteristic impact” and “living-cost and operation sense impact”; Different personal traits have different effects on the residents＇ tourism perception. The level of family income, tourism participation and tourism distance are the main driving factors.