上海体育学院学报
上海體育學院學報
상해체육학원학보
Journal of Shanghai Physical Education Institute
2009年
1期
27~29
,共null页
品牌 城市品牌 城市体育品牌 广州市 羽毛球运动
品牌 城市品牌 城市體育品牌 廣州市 羽毛毬運動
품패 성시품패 성시체육품패 엄주시 우모구운동
well-known brand; Well - know brand of city; well- known brand, of city sport; city of Guangzhou; badminton
以文献研究为主要方法，以品牌的定义为逻辑开端，重点研究城市体育品牌。阐述城市体育品牌与城市品牌的关系，城市体育品牌的界定、基本特征及其意义等。以广州市的羽毛球运动为例，探讨城市体育品牌确定的依据。
以文獻研究為主要方法，以品牌的定義為邏輯開耑，重點研究城市體育品牌。闡述城市體育品牌與城市品牌的關繫，城市體育品牌的界定、基本特徵及其意義等。以廣州市的羽毛毬運動為例，探討城市體育品牌確定的依據。
이문헌연구위주요방법，이품패적정의위라집개단，중점연구성시체육품패。천술성시체육품패여성시품패적관계，성시체육품패적계정、기본특정급기의의등。이엄주시적우모구운동위례，탐토성시체육품패학정적의거。
Taking the research on literature as main method and the determination of well-known brand as the beginning of logical order and laying emphasis on well-known brands of city sport, it set forth the relation between well-known brand of city sport and city famous brand, as well as the definition, basic characteristics, significance etc. of well-known brand of city sport and took Guangzhou badminton for example to inquire into the bases of determining well-known brands of city sport.
