CAJ | 학술논문

随着航空企业管理的改革，民航企业的竞争日趋激烈，民航分销面临着新的市场机遇与挑战。文章从目前我国民航企业分销渠道的现状入手，分析了民航企业分销渠道管理在旅客、公司内部、管理人员及分销渠道的中间环节等方面存在的问题，进而针对这些问题提出了以旅客满意为管理目标、加强管理人员素质、创新分销渠道等相应的管理策略。
수착항공기업관리적개혁，민항기업적경쟁일추격렬，민항분소면림착신적시장궤우여도전。문장종목전아국민항기업분소거도적현상입수，분석료민항기업분소거도관리재여객、공사내부、관리인원급분소거도적중간배절등방면존재적문제，진이침대저사문제제출료이여객만의위관리목표、가강관리인원소질、창신분소거도등상응적관리책략。
with the reform of airline＇s management, the competition of CAAC has become sharper and the distribution channels of CAAC also faces new opportunity and challenge. Based on the current situation of CAAOs distribution channels, the article analyzes the problems on the management of CAACs distribution channels over passenger, company insider, manager, intermediate links of distribution channels etc. In terms of these problems, the article puts forward the relative managing strategies, such as, of the purpose of meeting the customers＇ satisfaction, strenghening managers＇ abilities, and innovating channels of distribution.