CAJ | 학술논문

运用SSM分析方法，并结合河南省入境旅游的增长性，对河南省1991—2006年的入境旅游市场结构进行了分析。研究表明，1991—1996年、2000—2006牟河南省入境旅游市场总体发展速度高于全国平均水平，1996—2000年低于全国平均水平；三个阶段的入境旅游客源结构效果都较好；1991—1996年和2000—2006年河南省入境旅游市场竞争力较强，区域有较多的客源市场发展迅速；但1996—2000年竞争力降低，地位下降，这与国际经济发展环境、全国旅游发展背景和河南省自身旅游发展具有一定的关系。同时，研究也发现，相对于传统的市场分析方法，SSM方法在客源市场的竞争优势分析方面具有独特的优势，它能够发现客源市场相对于大尺度参照体系的竞争地位变化。如河南的日本市场，如果对它在河南省的市场占有率和增长性进行分析。是一个明星市场，但通过SSM分析发现，相对于全国的发展状况，它已经成为一个衰退市场。因此，通过SSM分析可以更全面地了解客源市场的发展趋势。
운용SSM분석방법，병결합하남성입경여유적증장성，대하남성1991—2006년적입경여유시장결구진행료분석。연구표명，1991—1996년、2000—2006모하남성입경여유시장총체발전속도고우전국평균수평，1996—2000년저우전국평균수평；삼개계단적입경여유객원결구효과도교호；1991—1996년화2000—2006년하남성입경여유시장경쟁력교강，구역유교다적객원시장발전신속；단1996—2000년경쟁력강저，지위하강，저여국제경제발전배경、전국여유발전배경화하남성자신여유발전구유일정적관계。동시，연구야발현，상대우전통적시장분석방법，SSM방법재객원시장적경쟁우세분석방면구유독특적우세，타능구발현객원시장상대우대척도삼조체계적경쟁지위변화。여하남적일본시장，여과대타재하남성적시장점유솔화증장성진행분석。시일개명성시장，단통과SSM분석발현，상대우전국적발전상황，타이경성위일개쇠퇴시장。인차，통과SSM분석가이경전면지료해객원시장적발전추세。
Based on the analysis of SSM and in combination of the growth of inbound tourism, the paper makes an analysis of inbound tourism market structure in Henan Province from 1991 to 2006. The study indicates the overall growth rate of inbound tourism market in Henan was higher than that of national average level between 1991 - 1996 and 2000 - 2006. However, the growth rate was lower than that of national average level from 1996 - 2000. The inbound tourist structure was pretty good in these three stages. Henan inbound tourist market witnessed stronger competitiveness between 1991 - 1996 and 2000 - 2006. Regional tourist generating market developed rapidly. But inbound tourism market reduced its competitiveness from 1996 - 2000, which is related to international economic development environment, background of national tourism development and the tourism development of Henan itself. Meanwhile, the study also finds that comparing to traditional market analysis approach, SSM has its unique advantage in the analysis of competitive advantage of tourism generating market. For instance, if we analyze the Japanese market share and growth rate in Henan Province, it is a star market. But SSM analysis shows that comparing to national situation for development, it is already a declining market. Therefore, we can have better understanding of the development trend of tourism generating market through SSM analysis.