技术经济
技術經濟
기술경제
Technology Economics
2009年
2期
86~90
,共null页
价值创新 旅游产业 发展战略
價值創新 旅遊產業 髮展戰略
개치창신 여유산업 발전전략
value innovation; tourism industry; development strategy
基于价值创新的观点，在分析现有旅游产业战略布局和价值曲线的基础上，剔除、减少、增加和创造了相应的旅游元素，对哈尔滨旅游产业价值曲线进行了重构，并据此提出哈尔滨旅游产业发展的新策略，包括以国际化为先导、开发“反季”冰雪旅游项目、开发冰雪体育旅游系列产品、完善旅游网站建设及推出空路引航旅游等。
基于價值創新的觀點，在分析現有旅遊產業戰略佈跼和價值麯線的基礎上，剔除、減少、增加和創造瞭相應的旅遊元素，對哈爾濱旅遊產業價值麯線進行瞭重構，併據此提齣哈爾濱旅遊產業髮展的新策略，包括以國際化為先導、開髮“反季”冰雪旅遊項目、開髮冰雪體育旅遊繫列產品、完善旅遊網站建設及推齣空路引航旅遊等。
기우개치창신적관점，재분석현유여유산업전략포국화개치곡선적기출상，척제、감소、증가화창조료상응적여유원소，대합이빈여유산업개치곡선진행료중구，병거차제출합이빈여유산업발전적신책략，포괄이국제화위선도、개발“반계”빙설여유항목、개발빙설체육여유계렬산품、완선여유망참건설급추출공로인항여유등。
Based on the view of value innovation,this paper cancels,reduces,adds and creates the relevant elements on tourism through analyzing the existing strategies and the value curve of the tourism industry in China. According to the above analysis,the value curve of tourism industry in Harbin is reconstructed and the new development strategies of tourism industry in Harbin are put forward which include giving priority to internationalization,developing ‘anti-quarter＇ ice and snow tourism projects,developing series products about ice and snow sport tourism,improving the construction of tourist websites,and opening the partial aviation rights.
