改革与战略
改革與戰略
개혁여전략
Reformation & Strategy
2009年
2期
54~56
,共null页
奢侈品 品牌 品牌战略 营销策略
奢侈品 品牌 品牌戰略 營銷策略
사치품 품패 품패전략 영소책략
luxury goods; brand; brand strategy; marketing strategy
文章主要介绍了奢侈品品牌的概念与特点，进而分析奢侈品品牌的发展规律和国内奢侈品品牌未来的发展方向，对发展国内奢侈品品牌以及营销提出了对策建议。
文章主要介紹瞭奢侈品品牌的概唸與特點，進而分析奢侈品品牌的髮展規律和國內奢侈品品牌未來的髮展方嚮，對髮展國內奢侈品品牌以及營銷提齣瞭對策建議。
문장주요개소료사치품품패적개념여특점，진이분석사치품품패적발전규률화국내사치품품패미래적발전방향，대발전국내사치품품패이급영소제출료대책건의。
This paper briefly introduced the concept and characteristic of the luxury brands, and then analyzed the development regulation of the luxury goods brand with the future development direction of the local luxury goods brand, and last to put forward some suggestions with the counter plans and marketing strategies for the development of domestic luxury brand.
