改革与战略
改革與戰略
개혁여전략
Reformation & Strategy
2009年
2期
117~119
,共null页
旅行社 连锁经营 对比 浙江省 广东省
旅行社 連鎖經營 對比 浙江省 廣東省
여행사 련쇄경영 대비 절강성 광동성
travel agency; chain operation; comparison; Zhejiang Province; Guangdong Province
连锁经营是“现代流通革命”的一大标志，与旅行社的特点有着天然的耦合关系。本文通过浙江省与广东省旅行社相关指标的对比分析，指出阻碍浙江省旅行社发展的薄弱环节，分析其发展连锁经营的必要性，并为浙江省旅行社连锁经营的开展提出对策和建议。
連鎖經營是“現代流通革命”的一大標誌，與旅行社的特點有著天然的耦閤關繫。本文通過浙江省與廣東省旅行社相關指標的對比分析，指齣阻礙浙江省旅行社髮展的薄弱環節，分析其髮展連鎖經營的必要性，併為浙江省旅行社連鎖經營的開展提齣對策和建議。
련쇄경영시“현대류통혁명”적일대표지，여여행사적특점유착천연적우합관계。본문통과절강성여광동성여행사상관지표적대비분석，지출조애절강성여행사발전적박약배절，분석기발전련쇄경영적필요성，병위절강성여행사련쇄경영적개전제출대책화건의。
Chain operation, a great sign of modem circulation revolution, has a natural coupling relation with the characteristics of travel agencies. On the basis of the comparison of some relative indicators of travel agencies between Zhejiang and Guangdong, this paper points out the weak link that hinders the development of travel agencies in Zhejiang Province, and analyzes its inevitability of developing chain operation. Also, some strategies are proposed to insure the chain operation for travel agencies in Zhejiang Province.
