CAJ | 학술논문

旅游目的地的旅游活动与其说是一系列旅游产品的组合，不如说是一个过程、一组实践。以此为基点，文章从符号表征的视角重新审视旅游目的地形象的内涵及其建构过程，解释其中所发生的意义生产、嬗变和争斗的过程，发现旅游目的地形象是一种具有社会、文化、心理3个层面的概念，并具有以下特征：群体共享性和差异性；社会根源性和规范说明性；相对稳定性和长期动态性。旅游目的地形象的建构过程本质上是符号表征功能的运作，而旅游目的地形象建构的意义就在于规范和组织旅游目的地社群和旅游者群体内的旅游活动。
여유목적지적여유활동여기설시일계렬여유산품적조합，불여설시일개과정、일조실천。이차위기점，문장종부호표정적시각중신심시여유목적지형상적내함급기건구과정，해석기중소발생적의의생산、선변화쟁두적과정，발현여유목적지형상시일충구유사회、문화、심리3개층면적개념，병구유이하특정：군체공향성화차이성；사회근원성화규범설명성；상대은정성화장기동태성。여유목적지형상적건구과정본질상시부호표정공능적운작，이여유목적지형상건구적의의취재우규범화조직여유목적지사군화여유자군체내적여유활동。
Tourism activities would be better regarded as a process or practice rather than a series of tourism products. From this viewpoint, the paper reexamines the connotation of tourism destination image and its constructive process from the perspective of sign representation. It is found that tourism destination image is a three-tiered concept involing society, culture and psychology with the following features： sharing in community and differentiating in sub-community, being rooted in the community and behaviorally prescriptive, relatively stable and long-term dynamic. The constructive process of tourism destination image is in essence an operation of its function of sign representation. The nature of tourism destination image is to organize and regulate tourism activities in tourism community.