体育学刊
體育學刊
체육학간
Journal of Physical Education
2009年
2期
101~104
,共null页
武术传播 电视媒体 武林大会
武術傳播 電視媒體 武林大會
무술전파 전시매체 무림대회
Wushu communication; TV media; Wushu Assembly
从传播学的角度对央视“武林大会”栏目中传播者、传播内容、传播媒介、受众等基本要素进行分析。认为不同传播者有不同的把关角度,均应以传播民族传统文化为中心;电视传播的武术内容应反映武术全貌,体现中华传统文化精髓,“文”“武”交汇融合;电视媒介扩大了武术传播的时空范围,还原了“真实武林”,同时对武术在观众心目中的形象产生了一定冲击;电视媒体要注重对受众的引导作用,使其产生真正意义上的“视野融合”。
從傳播學的角度對央視“武林大會”欄目中傳播者、傳播內容、傳播媒介、受衆等基本要素進行分析。認為不同傳播者有不同的把關角度,均應以傳播民族傳統文化為中心;電視傳播的武術內容應反映武術全貌,體現中華傳統文化精髓,“文”“武”交彙融閤;電視媒介擴大瞭武術傳播的時空範圍,還原瞭“真實武林”,同時對武術在觀衆心目中的形象產生瞭一定遲擊;電視媒體要註重對受衆的引導作用,使其產生真正意義上的“視野融閤”。
종전파학적각도대앙시“무림대회”란목중전파자、전파내용、전파매개、수음등기본요소진행분석。인위불동전파자유불동적파관각도,균응이전파민족전통문화위중심;전시전파적무술내용응반영무술전모,체현중화전통문화정수,“문”“무”교회융합;전시매개확대료무술전파적시공범위,환원료“진실무림”,동시대무술재관음심목중적형상산생료일정충격;전시매체요주중대수음적인도작용,사기산생진정의의상적“시야융합”。
From the perspective of the science of communication, the authors analyzed such basic elements as communicator, communicated content, communicating media and audience in the program "Wulin Assembly" on CCTV-5, and put forward the following opinions: although different communicators have different perspectives of control, they should all focus on communicating traditional national cultures; Wushu contents communicated by TVs should reflect the whole picture of Wushu, embody the quintessence of traditional Chinese cultures, and blend "cultural arts" with "martial arts"; TV media have expanded the space for Wushu communication, and restored "true Wulin", whereas they produce some impact on the image of Wushu in the eyes of the audience; TV media should pay attention to their audience guiding function, so that they can produce truly meaningful "visual fusion".