西北大学学报：哲学社会科学版
西北大學學報：哲學社會科學版
서북대학학보：철학사회과학판
Journal of Northwest University(Philosophy and Social Sciences Edition)
2009年
2期
29~32
,共null页
电视新闻品牌栏目 城市形象 优化 对策
電視新聞品牌欄目 城市形象 優化 對策
전시신문품패란목 성시형상 우화 대책
famous TV news programming; city images; purify; measures
采用田野调查法和比较分析法，以西安地区电视新闻品牌栏目建设为例，对新闻品牌栏目建设与城市形象塑造之间的相互关系进行研究，并针对西安地区电视新闻品牌栏目建设在西安城市形象塑造方面存在的问题和不足之处提出相应对策。
採用田野調查法和比較分析法，以西安地區電視新聞品牌欄目建設為例，對新聞品牌欄目建設與城市形象塑造之間的相互關繫進行研究，併針對西安地區電視新聞品牌欄目建設在西安城市形象塑造方麵存在的問題和不足之處提齣相應對策。
채용전야조사법화비교분석법，이서안지구전시신문품패란목건설위례，대신문품패란목건설여성시형상소조지간적상호관계진행연구，병침대서안지구전시신문품패란목건설재서안성시형상소조방면존재적문제화불족지처제출상응대책。
Some domestic and foreign researchers have studied famous media brands and city images separately. But few people think more of the relationship between famous media brands programming and city images establishing. The relationship between famous TV news programming and city images establishing in Xi＇an was studied by field investigation and comparison. Aiming at the shortages of famous TV news programming to construct and reconstruct the city image of Xi＇an, some countermeasures were put forward.
