CAJ | 학술논문

国外对联盟诚信的研究主要以诚实、承诺和可信性为主题,但理论界并未对其内涵达成共识;大部分博弈分析只简单给出不同诚信策略组合下联盟企业的收益而没有就诚信水平对联盟稳定性的作用机制进行深入研究;而＂重复博弈＂掩盖了诚信的＂积累效应＂,对收益的简单贴现计算不符合联盟获取和分配收益的实际。本文将联盟诚信界定为维持合作的生产要素,并以预期合作周期作为博弈分析单元,探讨了短期合作中,惩罚力度、对未来收益的预期、联盟的均衡性和预期合作周期数对联盟诚信选择的作用机制,得到了在不诚信的机会收益较高、较低和未知的情况下,分别通过提高惩罚力度、实际诚信水平和收益预期而保持联盟稳定性的条件。
국외대련맹성신적연구주요이성실、승낙화가신성위주제,단이론계병미대기내함체성공식;대부분박혁분석지간단급출불동성신책략조합하련맹기업적수익이몰유취성신수평대련맹은정성적작용궤제진행심입연구;이＂중복박혁＂엄개료성신적＂적루효응＂,대수익적간단첩현계산불부합련맹획취화분배수익적실제。본문장련맹성신계정위유지합작적생산요소,병이예기합작주기작위박혁분석단원,탐토료단기합작중,징벌력도、대미래수익적예기、련맹적균형성화예기합작주기수대련맹성신선택적작용궤제,득도료재불성신적궤회수익교고、교저화미지적정황하,분별통과제고징벌력도、실제성신수평화수익예기이보지련맹은정성적조건。
Research abroad always took honesty,commitment and trustworthiness as the main themes of creditability of strategic alliance,but the general connotation of it hasn＇t yet been widely accepted.Most game analysis only briefly presented the benefits under different creditability strategy combinations,but did not focus on the exploration of the effect mechanism of creditability to the stability of alliance,and repeated game analysis concealed the accumulation effect of creditability,the simple discount calculation of the benefits fell short of practice of gaining and distributing the proceeds.Defining credibility of alliance as a production factor for maintaining cooperation,and taking anticipative cooperation cycle as game analysis unit,the paper probed into the effect mechanism of the factors,such as punishment for cheat,anticipation of the future income,strength of enterprises,number of anticipative cooperation cycle,to the choice of credibility level during the short-run cooperation.And then the conditions such as enhancing punishment,elevating actual credibility level and boosting anticipation of the future income had been put forward to preserve stability of alliance under the states of high opportunity revenue of incredibility,low opportunity revenue of incredibility and unbeknown opportunity revenue of incredibility respectively.