软科学
軟科學
연과학
Soft Science
2009年
3期
123~126
,共null页
再制造 顾客等待 差别定价
再製造 顧客等待 差彆定價
재제조 고객등대 차별정개
remanufacture; waiting behavior of customers; discrimination pricing
研究了一种基于再制造和顾客等待的差别定价模型，假设顾客对产品的估价是异质的，当顾客估价低于新产品价格时，可能购买再制造品。研究表明制造商的最优差别定价决策和利润受到再制造成本和顾客等待行为的影响，最后通过仿真算例说明所得的结论。
研究瞭一種基于再製造和顧客等待的差彆定價模型，假設顧客對產品的估價是異質的，噹顧客估價低于新產品價格時，可能購買再製造品。研究錶明製造商的最優差彆定價決策和利潤受到再製造成本和顧客等待行為的影響，最後通過倣真算例說明所得的結論。
연구료일충기우재제조화고객등대적차별정개모형，가설고객대산품적고개시이질적，당고객고개저우신산품개격시，가능구매재제조품。연구표명제조상적최우차별정개결책화리윤수도재제조성본화고객등대행위적영향，최후통과방진산례설명소득적결론。
This paper studies a discrimination pricing model based on remanufacturing and waiting behavior of customers. Suppose that the consumers＇ evaluations for the products are heterogeneous, they will wait for the remanufactured product when their values are less than the price of new product. It finds that the manufacturer＇s optimal discrimination pricing strategy and the profit are under the influence of remanufacturing cost and waiting behavior of customers. Finally, numerical examples are offered to illustrate the conclusions.
