中国流通经济
中國流通經濟
중국류통경제
China Business and Market
2009年
3期
71~73
,共null页
中小企业 非洲 投资策略
中小企業 非洲 投資策略
중소기업 비주 투자책략
SMEs; Africa; investment strategy
本文认为，随着投资环境的不断优化与经济的快速发展，非洲已经成为全球投资的热点和中心，也成为我国中小企业投资的热土。然而，在面临良好机遇的同时，我国中小企业还将面对文化差异巨大、基础设施落后和市场竞争激烈等多种挑战，在投资非洲市场过程中仍存在盲目投资、无序竞争等问题。对此，应当采取科学决策、加强企业间合作、寻求政府支持等多种策略，树立完整开发非洲市场的理念，促进我国中小企业在非洲市场的健康有序发展。
本文認為，隨著投資環境的不斷優化與經濟的快速髮展，非洲已經成為全毬投資的熱點和中心，也成為我國中小企業投資的熱土。然而，在麵臨良好機遇的同時，我國中小企業還將麵對文化差異巨大、基礎設施落後和市場競爭激烈等多種挑戰，在投資非洲市場過程中仍存在盲目投資、無序競爭等問題。對此，應噹採取科學決策、加彊企業間閤作、尋求政府支持等多種策略，樹立完整開髮非洲市場的理唸，促進我國中小企業在非洲市場的健康有序髮展。
본문인위，수착투자배경적불단우화여경제적쾌속발전，비주이경성위전구투자적열점화중심，야성위아국중소기업투자적열토。연이，재면림량호궤우적동시，아국중소기업환장면대문화차이거대、기출설시락후화시장경쟁격렬등다충도전，재투자비주시장과정중잉존재맹목투자、무서경쟁등문제。대차，응당채취과학결책、가강기업간합작、심구정부지지등다충책략，수립완정개발비주시장적이념，촉진아국중소기업재비주시장적건강유서발전。
With the increasing economic globalization, the investment environment in the African countries has been increasingly optimized. And with the relationship between China and Africa is developing steadily, African countries are becoming the targets for Chinese SMEs to invest while implementing the strategy of ＂going global＂. However, while seizing opportunities, Chinese SMEs should also fully understand and cope with risks and challenges brought by these. So, to promote the sound and orderly development, we should adopt such countermeasures as having more scientific decision-making, strengthening cooperation among enterprises, asking for more support from the government, and so on.
