CAJ | 학술논문

进入21世纪以来，旅游目的地之间的竞争已经上升为文化的竞争，文化旅游越来越受到旅游者的青睐．梨园戏素有“宋元南戏活化石”之称，文化遗产价值突出，旅游开发意义重大．文章系统论述梨园戏文化旅游资源的特征及其旅游开发意义，分析其开发现状及存在问题，认为应把梨园戏文化旅游资源的开发利用纳入泉州旅游发展规划，并从旅游品牌打造、旅游产品设计、人才培养、宣传促销等方面提出开发利用的具体对策．
진입21세기이래，여유목적지지간적경쟁이경상승위문화적경쟁，문화여유월래월수도여유자적청래．리완희소유“송원남희활화석”지칭，문화유산개치돌출，여유개발의의중대．문장계통논술리완희문화여유자원적특정급기여유개발의의，분석기개발현상급존재문제，인위응파리완희문화여유자원적개발이용납입천주여유발전규화，병종여유품패타조、여유산품설계、인재배양、선전촉소등방면제출개발이용적구체대책．
In 21st century, the competition on the tourists destination becomes the competition of culture. Cultural tourism is getting more attention by tourist. Liyuan Opera has always been regarded as the living fossil of Song Yuan southern opera, the value of cultural heritage is prominent, and the development of tourism is of signality. The article discusses the characteristics and significance of cultural tourism resources of Liyuan Opera,analyzes the situation and problems of cultural tourism of Liyuan .Opera. It is suggested that the exploitation and utilization of cultural tourism resources of Liyuan Opera should be bring into the planning of the development tourism in Quanzhou. The concrete countermeasures on the exploitation and utilization, such as forging tourism brand, designing tourism product, Training Talent, publicity and promotion, are proposed.