CAJ | 학술논문

与人们心中根深蒂固的传递传播观相比，仪式传播观开辟了新视角。仪式传播突出了信息接收者的主体性。同时，又将接收者带入传播的仪式氖围，使其丧失主体性，达到对接收者的精神控制，从而建构传播发起者希望的秩序状态。此外，作为仪式传播客观效果之一的经济效益，从另一方面证明了仪式传播生命力之所在。
여인문심중근심체고적전체전파관상비，의식전파관개벽료신시각。의식전파돌출료신식접수자적주체성。동시，우장접수자대입전파적의식내위，사기상실주체성，체도대접수자적정신공제，종이건구전파발기자희망적질서상태。차외，작위의식전파객관효과지일적경제효익，종령일방면증명료의식전파생명력지소재。
Compared with transitive communication, ritual communication is a new perspective. It emphasizes the subjectivity of the receiver while at the same time brings the receiver into a ritual atmosphere. Such a spiritual control deprives the subjectivity of the receiver and constructs an order that the communication sponsor has planned. Economic benefits also show the vitality of ritual communications.