CAJ | 학술논문

主要探讨台湾图书产业销售结款制度转向之症结与趋向。2004年以来台湾图书产业面临销售率陡降等诸多问题，2008年更引爆了两大连锁通路商收款制度的转变。逢此巨变，产业链的上下游各环节都面临着极大的应变问题，甚至面临能否继续生存的压力。本文分析的重点包括产业链各层面受到的冲击，以及整个产业以结款制度为基础的未来发展态势。根据研析，不仅产业链的上下游关系将持续调整，长程而言整个发行体系可能被迫重新定位，改变角色。
주요탐토태만도서산업소수결관제도전향지증결여추향。2004년이래태만도서산업면림소수솔두강등제다문제，2008년경인폭료량대련쇄통로상수관제도적전변。봉차거변，산업련적상하유각배절도면림착겁대적응변문제，심지면림능부계속생존적압력。본문분석적중점포괄산업련각층면수도적충격，이급정개산업이결관제도위기출적미래발전태세。근거연석，불부산업련적상하유관계장지속조정，장정이언정개발행체계가능피박중신정위，개변각색。
Analyzes the transformation of payment system in the publishing industry in Taiwan. Based on such analyses, this paper also explores industrial trends in the future. Publishing industry encountered many difficulties from serious drop in the sales rate in 2004. Two largest chain retailers then, in 2008, called for major changes in the payment system developed from early years of the industry. These changes imposed severe survival challenges to all firms along the industrial chain. This paper focuses on different impacts upstream and downstream firms face and from which to provide insights into industry development under new payment system in the future. Besides continuous related adjustments within the industrial chain, this paper argues that the publishing industry as a whole may be forced to re-situate itself and change its role in relation to the upstream and downstream firms.