中国体育科技
中國體育科技
중국체육과기
China Sport Science and Technology
2009年
3期
30~32
,共null页
认同危机 足球 文化 价值 中国
認同危機 足毬 文化 價值 中國
인동위궤 족구 문화 개치 중국
identity crisis; football; culture; value; China
在足球职业化推进的过程中，由于意识形态的依附，管理层对权力的掌控带来市场机制不完善，市场主体为追求商业利益引发失范行为和道德问题，管理混乱导致赛事水平不高，使职业足球处于认同危机。因此，树立联赛文化价值观，完善相关制度，同时引导传媒对主流价值观的宣传，来重塑职业足球的认同。
在足毬職業化推進的過程中，由于意識形態的依附，管理層對權力的掌控帶來市場機製不完善，市場主體為追求商業利益引髮失範行為和道德問題，管理混亂導緻賽事水平不高，使職業足毬處于認同危機。因此，樹立聯賽文化價值觀，完善相關製度，同時引導傳媒對主流價值觀的宣傳，來重塑職業足毬的認同。
재족구직업화추진적과정중，유우의식형태적의부，관리층대권력적장공대래시장궤제불완선，시장주체위추구상업이익인발실범행위화도덕문제，관리혼란도치새사수평불고，사직업족구처우인동위궤。인차，수립련새문화개치관，완선상관제도，동시인도전매대주류개치관적선전，래중소직업족구적인동。
During the process of the current professional football reform, the football industry confronts a very serious identity crisis. Because of the original ideology＇s attachment, the authority controls the direction of reform, which causes the market mechanism not work; the entrepreneur chase business profit result in the flooding of utilitarian and lose ethics. Lacking of management, the level of game is not high. Therefore, we should set up the new values for league tournament, improve the level of the game through establish the rule of management, guides to the media to propaganda the mainstream values, then reestablishment of identity mechanism.
