CAJ | 학술논문

以问卷调查的方式对北京市乡村旅游市场的潜在性需求进行分析研究，并应用SPSS13．0分析软件对调查数据进行聚类分析。结果表明：北京市乡村旅游的潜在性需求主要表现在参与休闲活动、参与民俗娱乐活动、购买特色农产品以及体验性比较强、档次比较高的产品服务需求上，而且越来越向综合方向发展。这一研究将对北京市今后的乡村旅游发展方向有较强的指引作用。
이문권조사적방식대북경시향촌여유시장적잠재성수구진행분석연구，병응용SPSS13．0분석연건대조사수거진행취류분석。결과표명：북경시향촌여유적잠재성수구주요표현재삼여휴한활동、삼여민속오악활동、구매특색농산품이급체험성비교강、당차비교고적산품복무수구상，이차월래월향종합방향발전。저일연구장대북경시금후적향촌여유발전방향유교강적지인작용。
This paper is to analyze the potential demands of the rural tourism market in Beijing by using the questionnaire method, and applying the analysis software SPP13.0 to make clustering analysis of the research data. The result indicates that the potential demands of the country tourism market in Beijing is mainly reflected in not only participating in leisure activities, in participating in folk entertainment, and purchasing characteristic agricultural products and experience good cost-effective and high quality demand of goods and service, but also developing to more and more comprehensive direction. This analysis will play a strong guiding role in developing the country tourism market of Beijing in the future.