旅游科学
旅遊科學
여유과학
Tourism Science
2009年
2期
31~37
,共null页
旅游质量 服务质量 消费者满意度
旅遊質量 服務質量 消費者滿意度
여유질량 복무질량 소비자만의도
travel quality ; service quality; consumer satisfaction
本文研究了台湾居民对台湾当地休闲旅游的整体质量表现的满意程度。研究结果发现,若单以景点来看,游客对景点的满意度达到中上程度;如果考虑了交通、住宿、餐饮等因素以后,满意程度反而降低。这表明,台湾地区旅游相关配套设施仍有很大的发展与改进空间。
本文研究瞭檯灣居民對檯灣噹地休閒旅遊的整體質量錶現的滿意程度。研究結果髮現,若單以景點來看,遊客對景點的滿意度達到中上程度;如果攷慮瞭交通、住宿、餐飲等因素以後,滿意程度反而降低。這錶明,檯灣地區旅遊相關配套設施仍有很大的髮展與改進空間。
본문연구료태만거민대태만당지휴한여유적정체질량표현적만의정도。연구결과발현,약단이경점래간,유객대경점적만의도체도중상정도;여과고필료교통、주숙、찬음등인소이후,만의정도반이강저。저표명,태만지구여유상관배투설시잉유흔대적발전여개진공간。
Consumer satisfaction of traveling quality in Taiwan has attracted more and more attentions in recent years with the strong relationships developed across the Taiwan straits since March 2008 and with mainland travelers＇ swarming into Taiwan. This study measured the domestic travel quality of Taiwan residents based on the consumers＇ subjective satisfaction. The findings showed that the satisfaction level for destination is not very high, especially when taking traffic, accommodation, and dining into account and that there are still a lot to be done to improve travel related faculties in Taiwan.
