国际经贸探索
國際經貿探索
국제경무탐색
International Economics and Trade Research
2009年
5期
81~84
,共null页
企业国际化 企业社会责任 公关战略
企業國際化 企業社會責任 公關戰略
기업국제화 기업사회책임 공관전략
globalization of enterprise; corporate social responsibility; pubic relation strategy
国际化渐进理论认为，企业的国际化是一个逐步探索、渐进完成的过程。温州民营企业哈杉反规律而成功实现跳跃式成长，在全球金融危机背景下其成绩尤为亮眼，在进行成功归因分析中，其独特的社会责任公关战略成为其赢得利益相关者支持、顺利跨越文化障碍、有效化解各种危机的关键。
國際化漸進理論認為，企業的國際化是一箇逐步探索、漸進完成的過程。溫州民營企業哈杉反規律而成功實現跳躍式成長，在全毬金融危機揹景下其成績尤為亮眼，在進行成功歸因分析中，其獨特的社會責任公關戰略成為其贏得利益相關者支持、順利跨越文化障礙、有效化解各種危機的關鍵。
국제화점진이론인위，기업적국제화시일개축보탐색、점진완성적과정。온주민영기업합삼반규률이성공실현도약식성장，재전구금융위궤배경하기성적우위량안，재진행성공귀인분석중，기독특적사회책임공관전략성위기영득이익상관자지지、순리과월문화장애、유효화해각충위궤적관건。
The internationalization evolution theory believes gradual exploration and development. Wenzhou Cedar Group, jumping growth, which is contrary to rules, and has achieved that enterprise＇s internationalization is a process of as a private enterprise, has successfully realized its an outstanding performance under the background of global financial crisis. In the analysis of reasons for the achievement, the paper concludes that its special public relation strategy of social responsibility has become the key to gain support from its stakeholders, overcome cross-culture barriers smoothly, and solve all kinds of crisis efficiently.
