CAJ | 학술논문

本文以我国制造业部分行业的大中型企业为研究对象,对其新产品开发（NPD）过程中模糊前端（FFE）创新的关键因素进行了大样本研究。在文献分析基础上,提出了本文的研究框架和理论假设,构建了FFE创新要素与NPD项目绩效之间的因果关系模型。根据对160家我国制造企业NPD项目的调查数据,运用A-MOS验证模型,得出3个重要结论：FFE阶段技术不确定性和市场不确定性的降低与NPD项目的效率和效力有不同程度的正面影响;其二,初始规划强度与技术和市场不确定性的降低有不同程度的正面影响;最后,相对于消费品企业而言,工业品企业的管理层更容易做出对降低市场不确定性有显著效果的初始规划。
본문이아국제조업부분행업적대중형기업위연구대상,대기신산품개발（NPD）과정중모호전단（FFE）창신적관건인소진행료대양본연구。재문헌분석기출상,제출료본문적연구광가화이론가설,구건료FFE창신요소여NPD항목적효지간적인과관계모형。근거대160가아국제조기업NPD항목적조사수거,운용A-MOS험증모형,득출3개중요결론：FFE계단기술불학정성화시장불학정성적강저여NPD항목적효솔화효력유불동정도적정면영향;기이,초시규화강도여기술화시장불학정성적강저유불동정도적정면영향;최후,상대우소비품기업이언,공업품기업적관리층경용역주출대강저시장불학정성유현저효과적초시규화。
Using some large and medium-sized enterprises of Chinese manufacturing industries as the investigation target,a large-scale research on the key factors with regard to Fuzzy Front End（FFE） innovation of New Product Development（NPD） is conducted.An analytical framework,research hypotheses,and a causal model between FFE key factors and NPD project performance is constructed by literature review.The causal model is tested with AMOS using the data from 160 completed NPD projects in manufacturing enterprises.The results are summarized as follows： first,the reduction of technical and market uncertainties during the FFE have different level of positive impact on the efficiency and effectiveness of NPD projects.Second,the intensity of initial plan has different level of positive impact on the reduction of technical and market uncertainties.Finally,for the industry goods firms,it is relatively easy for managers to develop the initial plan,and it has a greater impact on the reduction of market uncertainty compared with the consumer goods firms.