经济管理
經濟管理
경제관리
Economic Management Journal（EMJ）
2009年
6期
100~105
,共null页
可持续消费行为 影响因素 质化研究 扎根理论
可持續消費行為 影響因素 質化研究 扎根理論
가지속소비행위 영향인소 질화연구 찰근이론
sustainable consumption behavior; influential factor; qualitative research; grounded theory
识别出可持续消费行为的影响因素对于可持续消费行为的推广具有重要意义。本文在对国内外相关文献梳理的基础上，以小排量低能耗汽车的购买、绿色节能家电的选用、环保购物袋的使用和生活用水的重复利用等4种行为为例，运用扎根理论方法对可持续消费行为的影响因素进行了探索性研究，构建出可持续消费行为影响因素模型，并对今后的研究方向进行了展望。
識彆齣可持續消費行為的影響因素對于可持續消費行為的推廣具有重要意義。本文在對國內外相關文獻梳理的基礎上，以小排量低能耗汽車的購買、綠色節能傢電的選用、環保購物袋的使用和生活用水的重複利用等4種行為為例，運用扎根理論方法對可持續消費行為的影響因素進行瞭探索性研究，構建齣可持續消費行為影響因素模型，併對今後的研究方嚮進行瞭展望。
식별출가지속소비행위적영향인소대우가지속소비행위적추엄구유중요의의。본문재대국내외상관문헌소리적기출상，이소배량저능모기차적구매、록색절능가전적선용、배보구물대적사용화생활용수적중복이용등4충행위위례，운용찰근이론방법대가지속소비행위적영향인소진행료탐색성연구，구건출가지속소비행위영향인소모형，병대금후적연구방향진행료전망。
Recognizing factors which affect the sustainable consumption behavior is of great significance for the development of it. Based on the interrelated literature carding at home and abroad, the paper selects four examples, that is, the use of small-displacement and low-power cars, green energy-saving appliances, the environmental protection shopping bags and the re-use of living water. The authors do exploratory research on the influential factor of the sustainable consumption behavior according to the grounded theory and construct the influential factor model of the sustainable consumption behavior. At last, the authors prospect the future research directions.
