改革与战略
改革與戰略
개혁여전략
Reformation & Strategy
2009年
6期
57~59
,共null页
建筑起重机械产品 东盟 策略
建築起重機械產品 東盟 策略
건축기중궤계산품 동맹 책략
construction hoisting machinery product; ASEAN; strategy
近年来，东盟十国经济扩张迅速，基础设施投资日趋增多，由此我国对东盟建筑起重机械出口呈现出强劲增长、渠道广阔、产品结构多元化的特征。根据出口现状、供需趋势和有利条件的分析，中国建筑起重机械产品向东盟出口的策略是：优化产品结构、重视市场调研、挖掘贸易潜力、谋求互利双赢。
近年來，東盟十國經濟擴張迅速，基礎設施投資日趨增多，由此我國對東盟建築起重機械齣口呈現齣彊勁增長、渠道廣闊、產品結構多元化的特徵。根據齣口現狀、供需趨勢和有利條件的分析，中國建築起重機械產品嚮東盟齣口的策略是：優化產品結構、重視市場調研、挖掘貿易潛力、謀求互利雙贏。
근년래，동맹십국경제확장신속，기출설시투자일추증다，유차아국대동맹건축기중궤계출구정현출강경증장、거도엄활、산품결구다원화적특정。근거출구현상、공수추세화유리조건적분석，중국건축기중궤계산품향동맹출구적책략시：우화산품결구、중시시장조연、알굴무역잠력、모구호리쌍영。
In recent years, Due to ASEAN economic expansions were rapid and the infrastructural investment increased day by day, Chinese construction hoisting machinery products export to ASEAN presented the characteristics of strong rising, the channel to be broad and the mix multiplication of products. According to the export present situation, the supply and demand tendency and advantage＇s analysis, strategies of Chinese construction hoisting machinery products exports to ASEAN are： optimizing product structure, investigating market, bringing all trade protentialities into full play and seeking win-win-cooperation.
