科技进步与对策
科技進步與對策
과기진보여대책
Science & Technology Progress and Policy
2009年
13期
52~56
,共null页
共生理论 企业迁移 集群企业 合作营销
共生理論 企業遷移 集群企業 閤作營銷
공생이론 기업천이 집군기업 합작영소
Symbiotic Theory; Enterprise Relocation; Cluster Enterprises; Co-Marketing
浙江经济是以企业集群为主体的特色区域经济。近年来,随着集群的发展,群内企业纷纷选择外迁以实现更进一步的扩张。目前已有不少学者对集群企业迁移的现象进行了研究,但鲜有从合作共生的视角进行的研究。借鉴合作共生理论,提炼了迁移影响合作营销的4个维度,即依存度、信任度、贡献度、沟通度。在对永康五金集群企业实地调查的基础上,构建了迁移对合作营销的影响模型。
浙江經濟是以企業集群為主體的特色區域經濟。近年來,隨著集群的髮展,群內企業紛紛選擇外遷以實現更進一步的擴張。目前已有不少學者對集群企業遷移的現象進行瞭研究,但鮮有從閤作共生的視角進行的研究。藉鑒閤作共生理論,提煉瞭遷移影響閤作營銷的4箇維度,即依存度、信任度、貢獻度、溝通度。在對永康五金集群企業實地調查的基礎上,構建瞭遷移對閤作營銷的影響模型。
절강경제시이기업집군위주체적특색구역경제。근년래,수착집군적발전,군내기업분분선택외천이실현경진일보적확장。목전이유불소학자대집군기업천이적현상진행료연구,단선유종합작공생적시각진행적연구。차감합작공생이론,제련료천이영향합작영소적4개유도,즉의존도、신임도、공헌도、구통도。재대영강오금집군기업실지조사적기출상,구건료천이대합작영소적영향모형。
Zhejiang's industrial base is the main enterprise cluster for the characteristics of the regional economy.With the development of cluster enterprises, the enterprises of the group have opted for moving out in order to achieve further development. Currently, many scholars have made studies on relocation of enterprises clusters, but there has rarely been theoretical research made from the perspective of symbiotic cooperation. On the basis of the symbiotic theory, this paper refines the four dimensions of the influence of cluster enterprises migration on co-marketing, namely the levels of dependence, trust, communication and contribution. On the basis of field surveys of the hardware cluster enterprises in Yongkang, we build up a model for the impact of relocation on the cooperative markeing.