CAJ | 학술논문

商业经营理念植入以学术为宗旨的高校发展是我国高校运作的未来选择。英国高等教育的发展史表明,纯粹的高校学术既不能符合政府的要求也不能满足社会的需要,学生与学校承担教育产品质量责任的模糊性往往造成学生单方面承担就业成本。高校在发展学术与社会磨合之间找到很好的平衡正是英国高等教育获得高效发展的原因。为此,我国高校的未来发展会有三大趋势：营销成为提升高校竞争力的策略核心;服务理念成为学校中高层管理者的思维基础;经营理念成为高校创造品牌的触手。
상업경영이념식입이학술위종지적고교발전시아국고교운작적미래선택。영국고등교육적발전사표명,순수적고교학술기불능부합정부적요구야불능만족사회적수요,학생여학교승담교육산품질량책임적모호성왕왕조성학생단방면승담취업성본。고교재발전학술여사회마합지간조도흔호적평형정시영국고등교육획득고효발전적원인。위차,아국고교적미래발전회유삼대추세：영소성위제승고교경쟁력적책략핵심;복무이념성위학교중고층관리자적사유기출;경영이념성위고교창조품패적촉수。
Development of British higher education shows that pure science can neither satisfy the government＇ s requirements nor social demands. The unclear responsibility for the quality of the educational products results in students＇ paying the cost of their employment solely. The reason for British higher education devel- opment lies in a perfect balance between the development of its academic research and that of social commerce. In view of British successful experience in this respect, in China marketing should be made the key strategy for improving the competitiveness of colleges and universities ; service the basis of their administrators＇ thinking; management the tentacle for brand creation of the institutions of higher learning.