CAJ | 학술논문

在历史发展的不同时期，统治阶级为了既得利益，充分利用媒介营造与之相一致的消费氛围。从资本主义萌芽初期禁欲主义的盛行，到工业革命时期的倡导消费，再到“后工业社会”的时尚消费甚至“超前消费”，媒介一直在起着推波助澜的作用。由媒介形态发展的整体状况来看，媒介的多元化不断解构和建构着大众的消费意识。在这个意义上，一部媒介发展史，也是一部大众消费史。媒介的整合和发展，正在不断地生产和刺激着人们的消费欲，并逐步改变着人们的消费观。
재역사발전적불동시기，통치계급위료기득이익，충분이용매개영조여지상일치적소비분위。종자본주의맹아초기금욕주의적성행，도공업혁명시기적창도소비，재도“후공업사회”적시상소비심지“초전소비”，매개일직재기착추파조란적작용。유매개형태발전적정체상황래간，매개적다원화불단해구화건구착대음적소비의식。재저개의의상，일부매개발전사，야시일부대음소비사。매개적정합화발전，정재불단지생산화자격착인문적소비욕，병축보개변착인문적소비관。
The media pattern has been changing and developing continually. In the 1830s, the ＂penny press＂ turned out to be popular. From then on, media always plays a vital part as a promoter, such as asceticism at the beginning of capitalism ages, encouraging consumption in middle ages, and even pushing consumption forward nowadays. From the overall development of media pattern, its diversification gradually has made a deconstruction and construction of the mass consumption consciousness. In this sense, media history is also a history of promoting mass consumption. The development and integration of media is producing and stimulating people＇s consuming desire and then changing their consuming notion.