CAJ | 학술논문

有学者认为，当前我国传媒人员的收入、学历、社会阅历等等总体上远高于受众的平均水平，这使得媒体在新闻选择、关注焦点、谈论话题上处于俯视状态，从而产生一种“俯视效应”。该观点由于缺乏实证材料的支持而只能是一个有待证实的理论假说。以广东省惠州市都市报纸《东江时报》为例，运用问卷调查与内容分析等方法，对“俯视效应”假说进行研究发现，《东江时报》采编人员平均工资远高于惠州市城区职工平均工资，但该报新闻报道及该报采编人员均不存在俯视倾向，研究结果不支持“俯视效应”假说。
유학자인위，당전아국전매인원적수입、학력、사회열력등등총체상원고우수음적평균수평，저사득매체재신문선택、관주초점、담론화제상처우부시상태，종이산생일충“부시효응”。해관점유우결핍실증재료적지지이지능시일개유대증실적이론가설。이광동성혜주시도시보지《동강시보》위례，운용문권조사여내용분석등방법，대“부시효응”가설진행연구발현，《동강시보》채편인원평균공자원고우혜주시성구직공평균공자，단해보신문보도급해보채편인원균불존재부시경향，연구결과불지지“부시효응”가설。
Some scholars think that at present the media personnel＇ s income, education, social experience, etc are generally much higher than those of the average level of the audience in our country, which makes the media to be in the state of ovedooking when selecting news, focus and topic and leads to a kind of ＂overlooking effect＂. But this viewpoint is only a theoretical hypothesis to be confirmed for the lacking of positive supports. This paper tries to have a preliminary research to the ＂overlooking effect＂ by taking Dongjiang Times, a newspaper of Huizhou City, Guangdong Province as an example and using the questionnaire survey and content analysis. The results show that the average wage of journalists in Dongjiang Times is much higher than that of the others in Huizhou City, but they do not have the incline of overlooking, so the ＂overlooking effect＂ hypothesis is not supported.