财贸研究
財貿研究
재무연구
Finance and Trade Research
2009年
4期
130~132
,共null页
广告竞争 微分博弈 Lanchester模型
廣告競爭 微分博弈 Lanchester模型
엄고경쟁 미분박혁 Lanchester모형
advertising competition; differential game; Lanchester model
通过讨论微分博弈模型——Lanchester模型及其开环解和闭环解,并进行对比,发现闭环策略能比开环策略更好地反映市场动态变化,这意味着闭环策略可能更受营销决策者的欢迎。
通過討論微分博弈模型——Lanchester模型及其開環解和閉環解,併進行對比,髮現閉環策略能比開環策略更好地反映市場動態變化,這意味著閉環策略可能更受營銷決策者的歡迎。
통과토론미분박혁모형——Lanchester모형급기개배해화폐배해,병진행대비,발현폐배책략능비개배책략경호지반영시장동태변화,저의미착폐배책략가능경수영소결책자적환영。
Closed-loop and open-loop equilibria in duopoly differential games of advertising competition based on Lanchester Model are analyzed and compared in this paper. Results indicate that closed-loop equilibria explain dynamic advertising competition better than open-loop equilibria in most situations.
