华东经济管理
華東經濟管理
화동경제관리
East China Economic Management
2009年
8期
74~77
,共null页
产业集群 恶性竞争 品牌竞争
產業集群 噁性競爭 品牌競爭
산업집군 악성경쟁 품패경쟁
industrial clusters; destructive competiition; brand competition
集群竞争分为恶性竞争和品牌竞争两种类型，在缺乏品牌支撑的集群结构情形下，会形成恶性竞争状态，恶性竞争会消除集群企业的内在激励，造成集群整体状况的破坏。在集群内具有品牌支撑的情形下，集群会形成品牌竞争的状态，品牌竞争能够驱动企业加强创新投入，提升投入要素的利用效率．为顾客提供更多价值。品牌竞争具有认知性特征，集群的市场共享、地理集中、社会文化特征等是驱动品牌竞争的重要要素。加强品牌建设是治理集群恶性竞争，形成品牌竞争的重要措施：
集群競爭分為噁性競爭和品牌競爭兩種類型，在缺乏品牌支撐的集群結構情形下，會形成噁性競爭狀態，噁性競爭會消除集群企業的內在激勵，造成集群整體狀況的破壞。在集群內具有品牌支撐的情形下，集群會形成品牌競爭的狀態，品牌競爭能夠驅動企業加彊創新投入，提升投入要素的利用效率．為顧客提供更多價值。品牌競爭具有認知性特徵，集群的市場共享、地理集中、社會文化特徵等是驅動品牌競爭的重要要素。加彊品牌建設是治理集群噁性競爭，形成品牌競爭的重要措施：
집군경쟁분위악성경쟁화품패경쟁량충류형，재결핍품패지탱적집군결구정형하，회형성악성경쟁상태，악성경쟁회소제집군기업적내재격려，조성집군정체상황적파배。재집군내구유품패지탱적정형하，집군회형성품패경쟁적상태，품패경쟁능구구동기업가강창신투입，제승투입요소적이용효솔．위고객제공경다개치。품패경쟁구유인지성특정，집군적시장공향、지리집중、사회문화특정등시구동품패경쟁적중요요소。가강품패건설시치리집군악성경쟁，형성품패경쟁적중요조시：
clusters competition can be clarified into destructive competition and brand competion, in the clusters cnnfiguration without brands, the destructive competition can be formed, which will eliminate the inner prompting of clusters enterprise and destroy overall culsters status. In the clusters configuration with brands, the brand competition will be formed in clusters, which can drive enterprise to put more invest on innovation, and improve efficiency of input, and provide more values for customers. Brand competition have cognitive characeter. In cluster, market sharing, conglomeration, and social culture is the important factors to drive the brand competition forming. To boost up the brand building are the important measures to transite from destructive competition to brand competition.
