华东经济管理
華東經濟管理
화동경제관리
East China Economic Management
2009年
8期
104~108
,共null页
战略理论 商务模式理论 环境认知 环境应付 价值分配
戰略理論 商務模式理論 環境認知 環境應付 價值分配
전략이론 상무모식이론 배경인지 배경응부 개치분배
strategy theory; business model theory; perception of environment; response to environment; value allocation
文章研究了战略理论和商务模式理论的差异，认为主要表现为：战略理论将企业的外围环境视为静态的、一成不变的东西，并将直接的产业竞争环境的不确定性和复杂性视为对企业一种潜在威胁，因此企业应评估关键战略要素的机会和风险，采取前瞻性措施最大程度地规避这种潜在威胁，而企业价值是企业凭借其独特的市场定位或所拥有的核心能力单独创造出来并应独自享有。与此相对，商务模式理论将企业经营的各个子环境视为一个有机整体，将企业外部环境的不确定性和复杂性视为企业的一种潜在机遇，因而企业应积极调整经营活动组合，加速商务模式创新，充分调动各利益相关者的积极性，以充分攫取和适度分享不确定环境中的商机。
文章研究瞭戰略理論和商務模式理論的差異，認為主要錶現為：戰略理論將企業的外圍環境視為靜態的、一成不變的東西，併將直接的產業競爭環境的不確定性和複雜性視為對企業一種潛在威脅，因此企業應評估關鍵戰略要素的機會和風險，採取前瞻性措施最大程度地規避這種潛在威脅，而企業價值是企業憑藉其獨特的市場定位或所擁有的覈心能力單獨創造齣來併應獨自享有。與此相對，商務模式理論將企業經營的各箇子環境視為一箇有機整體，將企業外部環境的不確定性和複雜性視為企業的一種潛在機遇，因而企業應積極調整經營活動組閤，加速商務模式創新，充分調動各利益相關者的積極性，以充分攫取和適度分享不確定環境中的商機。
문장연구료전략이론화상무모식이론적차이，인위주요표현위：전략이론장기업적외위배경시위정태적、일성불변적동서，병장직접적산업경쟁배경적불학정성화복잡성시위대기업일충잠재위협，인차기업응평고관건전략요소적궤회화풍험，채취전첨성조시최대정도지규피저충잠재위협，이기업개치시기업빙차기독특적시장정위혹소옹유적핵심능력단독창조출래병응독자향유。여차상대，상무모식이론장기업경영적각개자배경시위일개유궤정체，장기업외부배경적불학정성화복잡성시위기업적일충잠재궤우，인이기업응적겁조정경영활동조합，가속상무모식창신，충분조동각이익상관자적적겁성，이충분확취화괄도분향불학정배경중적상궤。
This research indicates that the difference between strategy theory and business model theory mainly lies in the following. Strategy theory treats firm＇s surrounding environment as a static and constant thing, and treast the uncertainty and complexity of direct industry competitive environment as a potential threat to firm. So firm must evaluate the opportunity and risk of crucial strategic factors and take forward-looking actions to prevent this potential threat. Meanwhile, firm value is created wholly by firm＇s specific market orientation or by core competence it possesses and should all be accrued to firm accordingly. Comparatively, business model theory treats a variety of subenvironment of firm＇s operation as an organic integer and treats the uncertainty and complexity of firm＇s surrounding environment as a potential opportunity to firm. So firm should adjust the combination of business operations, accelerate the innovation of business model, motivate the enthusiasm of stake-holders, so as to appropriate fully and share adequately business opportunities embedded in uncertain environment.
