科技进步与对策
科技進步與對策
과기진보여대책
Science & Technology Progress and Policy
2009年
15期
88~90
,共null页
企业投资管理 认知偏差 非理性行为 行为财务创新策略
企業投資管理 認知偏差 非理性行為 行為財務創新策略
기업투자관리 인지편차 비이성행위 행위재무창신책략
Enterprise Investment Management;Cognitive Bias;Irrational Acts;Innovation Strategy of Behavioral Finance
通过分析研究企业投资决策人存在的认知偏差和非理性行为．提出了企业投资决策中的行为财务创新策略：企业投资决策人必须熟悉在企业投资决策中各种认知偏差和非理性行为的特征，善于学习、了解和接受行为财务相关新投资理念，保持谦虚冷静、自省自律心态，实行集体决策和科学决策，建立投资项目终止机制等。
通過分析研究企業投資決策人存在的認知偏差和非理性行為．提齣瞭企業投資決策中的行為財務創新策略：企業投資決策人必鬚熟悉在企業投資決策中各種認知偏差和非理性行為的特徵，善于學習、瞭解和接受行為財務相關新投資理唸，保持謙虛冷靜、自省自律心態，實行集體決策和科學決策，建立投資項目終止機製等。
통과분석연구기업투자결책인존재적인지편차화비이성행위．제출료기업투자결책중적행위재무창신책략：기업투자결책인필수숙실재기업투자결책중각충인지편차화비이성행위적특정，선우학습、료해화접수행위재무상관신투자이념，보지겸허랭정、자성자률심태，실행집체결책화과학결책，건립투자항목종지궤제등。
In this paper,based on the analysis of the existence of cognitive bias and irrational behavior of enterprise investment decision-makers, we put forward some behavioral finance innovation strategies in enterprise investment decision-making, such as decision-makers must be familiar with those characteristics of various of cognitive bias and non-rational behavior in investment decision-making, understanding and acceptance of behavioral finance concepts related to new investment,and maintain the mind of modest and calm, self-reflection, self-discipline,implement the system of collective decision-making, democratic and scientific decision-making, set up the termination mechanism of investment projects, etc.
