经济与管理
經濟與管理
경제여관리
Economy and Management
2009年
8期
32~36
,共null页
体验 体验经济 体验营销
體驗 體驗經濟 體驗營銷
체험 체험경제 체험영소
practice; practical economy; practical marketing
体验与体验营销的产生是市场机制对企业的鞭策和顾客心理特点、需求特点的不断变化共同作用的结果。企业通过实施体验营销,可以提供与顾客个性化需求相吻合的体验产品,并且与顾客之间产生情感关联。为了更好地应对体验经济时代消费变化趋势,企业在实施体验营销时,要改变营销观念,充分地了解顾客的心理需求和心理感受,建立与顾客之间的柔性互动关系,提供合适的体验产品,注意开发企业内部的体验价值,制订优化指标并且持续推行。
體驗與體驗營銷的產生是市場機製對企業的鞭策和顧客心理特點、需求特點的不斷變化共同作用的結果。企業通過實施體驗營銷,可以提供與顧客箇性化需求相吻閤的體驗產品,併且與顧客之間產生情感關聯。為瞭更好地應對體驗經濟時代消費變化趨勢,企業在實施體驗營銷時,要改變營銷觀唸,充分地瞭解顧客的心理需求和心理感受,建立與顧客之間的柔性互動關繫,提供閤適的體驗產品,註意開髮企業內部的體驗價值,製訂優化指標併且持續推行。
체험여체험영소적산생시시장궤제대기업적편책화고객심리특점、수구특점적불단변화공동작용적결과。기업통과실시체험영소,가이제공여고객개성화수구상문합적체험산품,병차여고객지간산생정감관련。위료경호지응대체험경제시대소비변화추세,기업재실시체험영소시,요개변영소관념,충분지료해고객적심리수구화심리감수,건립여고객지간적유성호동관계,제공합괄적체험산품,주의개발기업내부적체험개치,제정우화지표병차지속추행。
The practical marketing is the result of the common function between the urgency of the market mechanism and the increasingly change of customers＇ characteristics of psychology and demand. By ultilizing the practical marketing, enterprises can provide the practical products according with the demand of customers and product the emotion connection with customers. For handling the change trend of consume at the practical economy age, at the time of earring out the practical marketing, enterprises should change the marketing concept, understand the psychology demand, set up the flexible reciprocal relation with customers, supply the suitable practical products, explore the practical value of enterprises and make up and carry out the optimization index.
